Sunday, December 27, 2020

JOHNNIE WALKER LAUNCHES FOUR LIMITED EDITIONS CELEBRATING ITS 200TH ANNIVERSARY

JOHNNIE WALKER

JOHNNIE WALKER
Johnnie Walker

2020 marks 200 years since John Walker first threw open the doors to a small grocery store in rural Scotland, beginning a journey that would take Johnnie Walker to the four corners of the world, making it the world’s leading Scotch Whisky today1. 200 years later we're celebrating the journey we’ve been on and opening the doors to the next 200 years. To celebrate this milestone, Johnnie Walker announces a series of four limited editions, just in time for the holiday gifting season. 

The four limited-edition releases are all about celebration: the celebration of the 200-year journey, celebration of 200 years of craft, celebration of the 1 IWSR 2018 the entrepreneurial spirit of Johnnie Walker and the celebration of the restless pursuit of flavour. 

Johnnie Walker Blue Label 200th Anniversary Limited Edition Design Celebrate Our 200 Year Journey Johnnie Walker Blue Label 200th Anniversary Limited Edition Design is the perfect gift for the whisky enthusiast in your life. This exclusive release celebrates 200 years since John Walker taking the first steps on the Johnnie Walker journey, when he first threw open the doors to a small grocery store in Kilmarnock, Scotland. 

The founder, John Walker, started a journey of exploration into craft and quality which has led the label to push the boundaries of what’s possible for two centuries - taking Scotch from the four corners of Scotland to the four corners of the world. The bespoke illustration on the pack design pays homage to some of the great cities and countries that have been part of our story over the past 200 years. Just one in 10,000 casks from our unparalleled reserves of maturing Scotch whisky, carefully crafted and curated for generations, have the remarkable depth of character needed by our small team of whisky makers to craft Johnnie Walker Blue Label. 

Johnnie Walker Blue Label is a velvety smooth and vibrant Scotch, the result of every lesson that’s been learned since John Walker took the first steps on this 200-year journey. With a rolling wave of rich spices giving way to a deep surge of vanilla sweetness and honey. Caramel and hazelnuts course through dark chocolate before a luxuriously long smoky finish. This is where rare casks, rare craft and rare character come together in one whisky.  

Johnnie Walker Blue Label 200th Anniversary Limited Edition Design (40% abv, 750ml), suggested retail price of HK$1,465, will be available at all Hong Kong major retail stores in late December 2020. Johnnie Walker Blue Label Legendary Eight Celebrate 200 Years of Craft Johnnie Walker Blue Label Legendary Eight is a rare jewel crafted from only eight legendary distilleries, that existed when John Walker made the first steps on our journey 200 years ago. This exceptional release is a smooth, mellow Scotch made using some of the rarest whiskies from across the untamed wilds of Scotland, including exceptionally rare whiskies from “ghost” distilleries. 

The eight selected expressions are from Oban, Blair Athol, Lagavulin, Teaninich, Brora, Cambus, Port Dundas and Carsebridge, these distilleries are an inspiration to Johnnie Walker’s whisky makers today. At the first sip, a wonderful sweetness envelops the taste buds, through which notes of stone fruits, stewing apples and cocoa emerge, followed by an embrace of sweet toffee and a soft caress of brown sugar and vanilla notes before a wave of fresh orchard fruits are enveloped by a wisp of smoke in this mellow whisky. Johnnie Walker Blue Label Legendary Eight (43.8% abv, 750ml), suggested retail price of HK$2,800, will be available at all Hong Kong major retail stores in late December 2020.  

John Walker & Sons Celebratory Blend Celebrate the Entrepreneurial Spirit of Johnnie Walker Two hundred years ago, whiskies were frequently inconsistent in quality due to their single malt origins. Being a forward thinker with unique ideas, John Walker came up with the idea of boldly blending the whiskeys to overcome the issue caused by the uneven quality, thus creating a new chapter in the era of Scottish blended whisky. 

John Walker & Sons Celebratory Blend honours a breakthrough moment for John Walker & Sons, the release of Old Highland Whisky in the 1860s, the first commercial blend to be exported from Scotland to the four corners of the world. This exclusive release marks the inspirational moment in Johnnie Walker history that sparked iconic entrepreneurial innovations such as our slanted label and square bottle. The special edition box opens up to reveal a rare photo of John Walker’s grocery store in Kilmarnock of Scotland, from 200 years ago. 

Crafted using only whiskies from distilleries that were open before or during the 1860s, this blend is bottled at 51% ABV, reflective of many Scotch whiskies prior to the early 1900s. On the nose, this whisky has notes of sweet dried raisins, subtle spice and marzipan. The palate develops into hints of roasted nuts, icing sugar sweetness and gentle peat, with a soft pepper finish. This is an exceptional edition with bold, robust flavours that captures the essence of Johnnie Walker whisky. 

A Johnnie Walker whisky for all Johnnie Walker lovers. John Walker & Sons Celebratory Blend (51% abv, 700ml), suggested retail price of HK$640, will be available at all Hong Kong major retail stores in late December 2020.  John Walker & Sons Bicentenary Blend Celebrate our Restless Pursuit of Flavour John Walker & Sons Bicentenary Blend is an exclusive whisky which takes you on a sensorial journey through the fragrant aisles of John Walker’s original grocery store, in 1820. 

This whisky explores the flavours and scents of where the journey started. Master Blender Jim Beveridge and his small team of expert whisky makers have drawn inspiration from the thrilling flavours listed on an original stock inventory, 200 years ago, from John Walker’s store. Using this as a window into the world where John started, they have meticulously crafted a complex and richly layered whisky. 

This is a whisky crafted using rare and exceptional whiskies, all aged for at least 28 years, including whiskies from long-closed “ghost” distilleries including Pittyvaich, Cambus and the soon to be reopened Port Ellen. Experience walking the aisles of John Walker’s store, as layers of spice reveal themselves before mingling with sweet honey and rich molasses inspired by the rows of tempting jars. 

Waves of sultanas, cocoa beans and herbal notes are carried on wisps of soft smoke leading you further into the grocery store with every sip. A sweet spice lingers as the door closes behind you. John Walker & Sons Bicentenary Blend (46% abv, 750ml), suggested retail price of HK$7,800, is now available at selective retail stores in Hong Kong.  

Additionally, Johnnie Walker collaborates with the world’s favourite whisky glass, Glencairn Glass, with a new range of coloured glasses, available in black, blue, red, green, and shimmering gold alongside the original clear glass. Each glasses are engraved with Johnnie Walker bespoke logo. Looks great in hand and at the same time, they are ideal for those whisky enthusiasts who enjoy blind tasting. 

During a limited period, at selective retail stores including Aeon, APITA, City’Super, SOGO, Wai Shing, Watson’s Wine Cellar, Yata, shoppers who purchase Johnnie Walker whiskies valued over $5,000 will receive a complimentary set of Johnnie Walker x Glencairn glass set (6 pieces), valued at $990, while stocks last.