Sunday, January 10, 2021

The Future of Wine: VIVANT® Presents The World’s First Live Streaming Wine Experience Platform

The Future of Wine

Aiming to accelerate the wine industry's transition to a sustainable future, VIVANT features responsible wine producers, transports members to wine regions around the world, and supports the industry through the 1% for Wine initiative.

The Future of Wine
The Future of Wine

VIVANT recently debuted the first interactive online platform to connect winemakers, consumers, and expert wine advisors in streaming Live Experiences™. The platform blends engaging interaction, personalized education, and lively entertainment, transporting members to iconic wine regions without leaving home. 

VIVANT is redefining how consumers learn about wine and supporting a more sustainable future for the industry, featuring the world's best tasting wines from responsible winemakers practicing sustainable, organic, and biodynamic viticulture. 

 "Our ambition is to recreate the magic of visiting a wine region without the carbon footprint of stepping on an airplane," said Michael Baum, CEO & Founder. "We've assembled a team of wine educators, product designers, software engineers, and media producers to immerse people in the world of wine like never before." 

On the platform, VIVANT's expert wine advisors connect members with the trailblazing winemakers who dedicate their lives to making sustainable wines for consumers to enjoy without damaging the environment. 

Through the platform's Experience Kits™, members can taste the wines featured in each session, and all VIVANT wines are available for subsequent purchase and shipment globally. VIVANT launches with three French wine regions: Bordeaux, Burgundy, and the Loire, and new experiences from Alsace and Champagne will be available in December. In 2021, VIVANT will transport members to wine regions in Italy, Germany, Spain, and beyond. 

"VIVANT is a community of committed producers who want to change the approach to the wine world," said Claire Lurton, owner of Château Haut-Bages Libéral. "I am so proud to be part of VIVANT's beautiful mission." "One of the big forces of VIVANT is the selection of wines, sustainably produced", remarked Thiébault Huber, a former sommelier, and Domaine Huber-Verdereau's winemaker. "Another is the experience itself. No matter where you are in the world, you are transported to Burgundy and other amazing wine regions. VIVANT is fantastic." 

VIVANT's groundbreaking Interactive Tasting Method™ teaches members to taste like professionals, allowing consumers to enjoy wine better. Members get to assess wines interactively and compare their results to the expert's wine profiles. Wine IQ and Tasting Points let members test their knowledge and improve their skills while having fun competing with each other. 

VIVANT expert wine advisors are available anytime and anywhere to answer members' questions and share their wine recommendations. "Nothing compares to experiencing wine through the eyes of passionate winemakers and professional educators," said VIVANT Director of Education, Vanessa Guébels, DipWSET. "When I started my career as a wine educator, I dreamt about transmitting wine knowledge in an interactive and immersive format. With VIVANT, we are making the world of wine accessible for everyone." 

VIVANT's mission is to accelerate the wine world's transition to a sustainable future by amplifying responsible winemakers' voices, showing consumers naturally produced wines taste better, and building a global wine community committed to a better way. 

Annual membership starts at just $149.99 / €149.99 / £149.99 and is available online at One percent of all membership fees and wine purchases help fund innovative new ideas and research positively impacting wine's future through VIVANT's 1% for Wine initiative.