Sunday, May 09, 2021

PURE launches PURECAST - digital yoga and fitness content

PURE launches PURECAST – digital yoga and fitness content for everyone, everywhere – with free access for those in quarantine

PURE launches PURECAST – digital yoga and fitness content
Digital Yoga

With thousands of people across the globe being required to quarantine post-travel - and those returning to Hong Kong having to endure the longest 21-day hotel quarantine in the world - PURE Group, Hong Kong’s leading premium lifestyle brand, has unveiled its extensive digital content offering with PURECAST. 

Providing a range of free online yoga, fitness, meditation and wellness content that includes live-streamed and on-demand classes, the platform is the comprehensive solution for both local and international quarantiners, Hong Kongers and everyone across the globe – with a mission to help people lead a happy and healthy lifestyle. 

PURECAST is a pioneering English-Chinese digital content and service platform that extends PURE’s in-person group classes, private dance and Pilates sessions, online learning and workshops via live-streaming and on-demand services. With no geographical limitations, it allows access to anyone in regions where PURE 360 App is available. 

With over 220 yoga and group fitness live-streaming classes per week led by seasoned yoga, fitness and wellness experts who possess more than 15 years of experience from PURE, PURECAST is the free and user-friendly one-stop solution for 21-day hotel quarantiners to stay fit and keep motivated. Classes are live-streamed from PURE Yoga Starstreet Precinct and can be accessed thereafter for 5 days via the replay feature. 

For on-demand access, users can log-in to PURECAST360.com and browse the expansive range of yoga and fitness content. 

To take advantage of the special free trial, quarantiners need only submit details of their quarantine status, such as a government letter or a copy of their flight boarding pass. Once submitted, a link will be sent to their personal email giving them access to the PURECAST subscription and its library of classes in varied styles, levels and duration. Those in Hong Kong and around the world who are not quarantining can also access PURECAST. From today, anyone can sign up for a 7-day free trial to the streaming service, followed by a 14-day subscription for only HK$94 per week. 

Hong Kongers have had to cope with almost six months of fitness facility closures. Even though gyms are now open, PURE is working vigorously to bring quality workouts and yoga classes directly to one’s home so that it is widely accessible to everyone. As a leader in the fitness and yoga world, PURE recognises that exercise plays a critical role in uplifting the physical and mental health of a community and the fight against disease. 

Consequently, the Group is continuing to develop exciting ways to share physical, mental and wellness content through digital means, expanding online fitness classes and introducing professional yoga and fitness instructors to live-streaming and on-demand services. Visit PURECAST360.com to learn more. 

For FREE ACCESS to world-class yoga and fitness during mandatory quarantine visit : shop.purecast360.com/hk/en/3weeks Sign up for 7-day trial or 14-day subscription, please visit: shop.purecast360.com/hk Providing Quarantiners with Nutritional Fuel Understanding how important nutrition is to maintain a healthy diet and lifestyle, nood food – the official food brand of the PURE Group – is offering a special quarantine offer now. Quarantiners can choose from an extensive variety of nutritious and delicious meals and snacks, all made with natural ingredients and without preservatives or additives. For details please visit: shop.allnood.com/collections/quarantine-special-offer