Sunday, February 21, 2021

Aesop & RÆBURN: Adventurer Roll Up

Aesop & RÆBURN: Adventurer Roll Up

Aesop & RÆBURN

With equal emphasis on style and function, the inaugural joint endeavour between Aesop and RÆBURN - the London-based responsible fashion pioneer - is a portable pouch for on-the-go hand care, available in three variants.

Handcrafted from 80% recycled cotton and available in sophisticated navy blue, the design features three purpose-fit pockets to house a trio of Aesop products. A co-branded cotton tape enables the pouch to be rolled up securely for neat portability inside any bag.

The contours of everyday life underwent a dramatic change in 2020, requiring new practices, regimens and products of protection and care. Purchase of portable hand cleansers along with hydrators to replenish skin, became a high priority.

Yet a convenient solution to carry these products seemed to have been overlooked.

The Adventurer Roll Up is specially designed to house three products to cleanse and hydrate the hands when commuting, travelling, or simply out-and-about: Resurrection Rinse-Free Hand Wash, Resurrection Aromatique Hand Balm and our new release, Resurrection Rinse-Free Hand Mist.

As part of the collaboration, 300 limited-edition RÆMADE Adventurer Roll Ups - each unique and individually numbered - were handcrafted in East London using reclaimed 1960s aeronautical navigation maps.

Foregrounding the RÆBURN and Aesop commitment to sustainability, the RÆMADE Adventurer Roll Up uses maps of territories greatly impacted by climate change. They include Borneo - sadly known as an area of extreme deforestation - as well as the Aral Sea, which has tragically shrunk over time due to over-farming. Four roll ups can be made from just one map, leaving no fabric wasted.

A third take on the design sees RÆBURN and Aesop providing an Open Source Roll Up pattern, making this practical pouch accessible to anyone handy with a sewing machine.

In facing the challenges of the pandemic and the growing threat of climate change, Aesop has deferred to its fundamental belief in shared understanding and collaboration. The events of 2020 have undoubtedly affected the way we interact, not only with each other, but also with our surroundings when venturing from home.

To aid customers at this difficult time in their busy, productive and creative lives, Aesop has partnered with one of the foremost innovators in sustainable design.

The eponymous fashion house founded by Christopher Raeburn in 2009 is a global leader in circularity, pioneering the reuse of surplus fabrics and garments to create pieces of timeless grace.

Adhering to the Aesop values of integrity, respect and creativity, RÆBURN honours the cornerstones of great design. Durable, adaptable and eminently accessible, each creation expresses a deep humanity, borne of respect and in-depth research. It is therefore an immense pleasure for Aesop to announce this collaboration, and to launch this product thoughtfully created to enhance the everyday routine.